The platform itself is only one connection to the blockchain, there are others and more coming. It is a very visual part of it however and there is a lot of conflicting positions on just about every conceivable topic. Who knows what will come about in the next year or so.
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No one knows, but the way it is at the moment, I would say it could very easily become a content free, bot mining crypto, platform.
( I also said bitcoin was the next big thing- when it launched - but a shit time in my life took over, and i never got around to doing anything about it ! doh!)
Hopefully I don't perceive it correctly with steemit. I hope I am so wrong..