I didn't like it at first either, but then I realized paying bots for votes is like real life where you pay someone to advertise your product. Even if it doesn't sell, it increases your reputation and voting power for future endeavors, so nothing is really lost.
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I guess it doesn't feel like advertising to me because they don't have a good or service they're selling, they just want to build an engaged audience. I see it more akin to investing. If people are willing to invest to get more people to read their content and find their audience that seems like a fair exchange.