maybe. overall I agree advertising is probably one of the experiments that must be done.
But I'd wish the revenue problem could be solved a bit more creatively than this.
Ads seem like such a huge step backwards.
As long as we're talking shares:
what about a crowdfunding branch that puts up STEEM funding, effectively buying shares in the startups.
When profitable, these shares should pay a dividend the shares themselves that go into a blind escrow account or something and the dividends must be converted to STEEM.
By taking real sales and converting them to illiquid steem, it would have the same effect of injecting capital, although through the markets and not the reward pool directly.