Good idea and I think in keeping with that logic it might be best to start with the getting paid angle as it is the common motivator that unites all communities. We just have to be careful not to make people expect to get rich on their first post etc.
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How about a double tag line. Something like -
Dream it, write it, Steemit
Real content, real people, real money
So the first line would be in a larger font and the second line would be in a smaller font, maybe italics...
Great ideas:)