Cold emailing is an art.
Do it the right way and you'll see results.
Obviously you'll see less conversions than working with warm leads, but every system has its pluse and minuses (such as cost per lead)
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I agree. Email Marketing is an art. But those 218 are Job Seekers and SendPlus a new Technology. The point is that people don't care reading and that being a Steemit.com Follower would be more effective without expending a penny