I believe revenue should stay consistent over time. It's not the increase that will get you money, it's the constant stream of income. Again, maybe not a ton, but it's a lot when you're starting out.
No one is really getting rich off of it. The people who sponsor shares get small votes. When you're starting out those can look like big votes.
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I actually thought @steembasicincome itself would become very rich. Since they collect a lot of SP and voting doesn't cost anything
They use some of the entrance fee to lease SP. This allows them to give bigger votes that make it worth it. As people consistently upvote their posts it should allow them to get enough of their own SP to (hopefully) decrease the lease.
So in the end they will earn real money. At least it looks like that is their idea.
We'll see! ;)