It doesn't always work that way. On Twitter, I have a ton of followers, but no way I would follow them all back. My feed would be so polluted I wouldn't find the content I am actually interested in. I follow those who interest me and don't follow just because they followed me. The follow back rule is purely SEO type mentality and not actual good content.
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Have you ever tried Twitter Lists? Follow everyone without the chaos. I believe it is a classy move rather than just for SEO. People feel special when you follow them back.