I drink coca cola because it tastes good. They have build their brand for sure but they also offer something in taste. people like jerrybanfield and jeoparsy do a lot to advertise Steemit on youtube and other platforms but still this has not help steemit build its brand. This is because of retention. Many People come here and leave specially when they realize that to earn some money one has to invest his real money on steemit.
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true retention is an issue