It's super hard. Most start off posting content, wondering why they are not getting any views/comments/likes. So they look around, find out about something called "bid-bots". So they buy some STEEM to use it for promotion of their post. And then suddenly someone complains under their post that they shouldn't use promotion.
I can understand all the participants of this circle and I truly believe that your project with @coruscate will bring big changes.