Aren't those people just uploading their movies to Youtube and then embedding it to their posts on Steemit? Steemit doesn't host the movies themselves you can still use the youtube channels you've been following is my guess.
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Not all of them, unless YouTube is censoring.
Sure, I know steemit doesn't host the videos themselves, but Steemit is like a "hub" to many, many different sources of information and websites.
I'm thinking a bit further ahead, eventually the people who migrate away from YouTube, will drop it entirely, or be forced to, but they will loose the convenience of YouTube.
For a new technology to stay relevant, it must adapt to an ever changing market, and I think an app that allows people to stream videos through Steemit, using Kodi, is a pretty good idea which makes sense.
Anyway, I'm just throwing up the idea, it can't be that hard to do?