Social media content that is only valued by its creator is worthless, so promoting some level of groupthink is a good thing. We want people to produce content that's valuable to some existing group, rather than only to themselves. I don't think it's realistic to be concerned that this will create an entirely homogeneous community with unified standards for valuing content, but it will encourage people to form groups rather than isolating themselves.
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What @troglodactyl said.
Yes. So true. Isolating is the worst case, it is important to support each other to reach higher goals.