CME recently announced they were going to start trading Bitcoin futures which has signalled Bitcoin will be a mainstream class asset. This has caused alot of FOMO in the Crypto market and many people to buy bitcoin that don't even know much about it or crypto in general. Also, not enough people know about STEEM yet and there are alot of mixed reviews about the platform.
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Agreed. 10,000 is a magic number as well, I feel, that resonates with the news-hungry consumer.