A lot come from YouTube as of the recent censorship issues - also a lot obviously from Videos Steemians post there. The map stats are based on May 1, 2017 - Asia surprised me too given we know India is Top 5 User country - the mystery of various different sites tracking traffic - might have to do sth with visitor stats if unique and how long they spend time thee - I do not know, that was one of the things i was questioning too.
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Probably it'll take some more time until the statistics are completely updated. We "track" users being personally in contact with them in realtime. But these sites need to analyze and organize the information first... The next updates will surely show some more activity in Asia, too.
I am sure they will - eagerly awaiting the referral system here