I think one major problem with steemit right now is that most of the topics are too "nerdy" and scare away normies.
In order for steemit to blow up we eventually also need popular instagram chicks like Amanda Cerny, comedians like Bill Burr or journalists publishing their own independent articles. But for that to happen UX needs to be improved (the interface is still a bit ugly since it is in beta) and the majority of posts deal with cryptocurrencies and libertarianism (not suprising, but not attractive to normal people who hang out on instagram).
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