I feel that books by Robert Anton Wilsoon are quite good starting point on that subject, particularly Prometheus Rising.
Another really good book is "The Art of Memetics" and the free pirate edition is available!
Here is the blurb:
Memes are not about "communication" or transfer of data. Memes are programming instructions. They are tied to actions. Memes are just the packet on this network. And the packets are usually programs which get installed on the system that accepts them. That system is you and I. Because we are components in a very large system and made up of smaller systems and components the percentage of control we are generally capable of at least at first is really small because we are constrained both by our constituting components and the system of interactions within which we are embedded. Creatively organizing and processing signals through oneself and sending those signals out into larger networks can radically reframe a person's experience.
Hehe, they are so much more then the pictures of cats! :-D