I am part of a digital marketing company and we have brought it here to steem in the form of @town-crier.
We use it to tell the stories of our clients, generate content they can share on their webpage and social media (and the other way around) and the link backs to their sites is good for search engine optimization.
All of this is not even taking into consideration the upside of mass adoption where business could be facilitated for our clients on this blockchain.
So good.
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great to hear that you have found a real use-case for the chain. I also noticed that steem articles with pictures often rank really high in google picture search. Even without alt attributes attached to the files.