I have to agree you with in that the content being produced is for the existing practitioner and will be hard to gain traction for anyone who doesnt already have some interest in BJJ. But then also at the same time I think it is important that we are putting out content for those who are already involved in the sport, so that we lay the ground works for when they come on Steem and try and find a community they can see that there is already one built and they can grow and be a part of it too. So I think you have to find a sweet spot for your content putting out stuff for both new and existing practitioners.
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I do think you are right. We need balance. One thing I've noticed with my upvoting and re-steeming is that there's quite a bit of UFC and mma news posts. A tiny fraction of it is BJJ at this point. I think we need to really work on attracting instructors who already have followings on YouTube, or are attempting to make a name for themselves. We would see quite a bit of content from those types of users.