When I found out your background and occupation, I figured that Spiritual Max was a marketing name. And I'm glad to hear I wasn't totally wrong. Like you, Herbert Holmes isn't my real name :) my real name looks somewhat ugly and confusing, and HH was something I created a few years ago right outta high school when I thought I'd have time to write more. There is an origin to the name, but I also just kind of liked the way it rolled off the tongue, haha. I don't have any background in marketing or psychology though, so I could be totally fucking wrong!
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Oh cool!
Herbert Holmes is indeed a good name as well.
Holmes Herbert was a famous actor in the 50s I think :D
Cheers