Certainly can't dispute that there needs to be perceived value/benefit to encourage players to want to invest in improving their deck. What it has felt like, however, is that there have been a squeaky wheels at the top of the food chain that have demanded instant gratification from their investment rather than taking a longer term view. In my view, growth of the player base will bring the biggest investment by far, which will benefit everyone from the top down instead.
Having said that, if this holds back that tide to allow improvements aimed at player growth then that's a win.
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