Woops, I forgot to update that thanks for the heads up !
As for why the money goes in our personal accounts is because we simply need to eat. In two months, we'll both leave our day jobs to work full time on steempress and steem.
Also note that the beneficiaries are not the biggest part of the revenue, curation rewards are (like 2-3x more according to my estimates), so most of the money still goes to powering up the account.