When you heard the word ‘inbound marketing’, you may think about a truckload of tasks all marketers have to do on regular basis. Yes it is true that inbound deals with many digital marketing stuffs that somehow will get you overwhelmed, such as SEO, lead nurturing, social media promotions, content creation, analytics, blogging, etc. But did you know that these tasks will turn out easier and manageable for the long run with integrated inbound campaign? If so, what does it take to bring out such sustainable campaign?
(html comment removed: more)Publishing
Integrated inbound campaign helps you increase website traffic since your content leads people back to your website. But to gain this benefit, you should know how to publish your content the right way. Plan your publishing strategy by determining why, where, when, and how you share the content. In short, schedule the time you want to share your content to your audience so that it is published at the right time and the right place.
Content Development
Your content does not always revolve around written text. Explore other possibilities, such as visual content, for your content development. Aside from whitepaper and blog post, you can go with podcast, webinar, video, infographics, case study, and any other form. The point is your content must be valuable to your audience or potential, which means it relates to them so that it can easily help you reach each level of marketing and sales funnel.
Measurements
To reach potential audience and generate leads, you need to go through many processes that surely will take weeks, months, or even years to bear the fruits. In all those processes, you cannot forget about the metrics you have to measure in order to know how far you have gone. Here you have to focus on a number of important metrics like click rate, interaction, and open rate to name a few. By doing so, you know exactly the things that need your immediate attention and things that help you improve your business.
SEO
Every content you have created must be optimized for search engines in order to get found by your prospects. That is why you are in need of keywords or phrases that relevant to them. Think what kind of stuff they will search via search engines, what they are going online for, etc. The more specific your keywords are, the more likely you will get found easily by them. Specific keywords usually involve more than 3 words long, also known as long-tail keywords. Many digital marketing actors use long-tail keywords to rank on the first page of search engines.
Social Media
Besides your blog, social media channels are important for your content publication. The channels will help you reach more audience beyond your followers and fans. If you have compelling content, your audience will gladly share it to their respective peers. It is such an ongoing circle that will definitely benefit your business. Thus, share your high quality content on the channels where your audience mostly lives online.
Integrated inbound marketing campaign is a method where you can have better measured and targeted marketing for your business. It is also helpful to lessen your pain when dealing with a mountain of marketing tasks on regular basis. You can learn more to add your knowledge in creating the integrated inbound marketing by downloading our free white paper about Build Your Integrated Inbound Marketing that will give you the best ways to to set up a careful plan of inbound marketing, improve your content development and effectively promote your content.
Sources:
prismglobalmarketing.com/blog/6-steps-to-creating-an-integrated-inbound-marketing-campaign
stirstuff.com/think-tank/2017/05/dos-donts-integrated-inbound-marketing/
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