Nice! I am very exited too, because of the new projects comming there are more ways to express our creative sides to others.
Also, how cool would it be to put your steem rewards in an ICO. Just go straight ahead and send sbd or steem to it and boom, you are done, fast, easy and probably more important... SAFER.
What I mean by safer is that when ico's on steemit will go live and only atract crowds when you are well known on the blockchain and a very valid person to do so which you can read on their reputation power.
Also these ICO launghsers will make articles about their projects and inform people way better because of the payouts in steemit. It will give them some rewards while getting the project in a timeline. I guess it will be more rewarding when using steem for ICO'S, for founders and early adopters.
Thanks @cryptoctopus I certainly will check the website! Have a good one ;)