If the article is true, I believe it is because of the economy, most people working at TGIF & Wal-Mart cannot afford gold. And the demographic where the 20-40 group buys the most. Unfortunately, the mark-up is so huge on retail jewelry, that it may be awhile before they achieve a positive rate of return..........Show'em how to stack generic rounds.
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I think someone should start making connecting silver round or even bracelets/necklaces. Heck drill a few holes get some of that colloidal silver wire make some hoops and there you go.