Like the idea, can't hurt right? It is kind of funny how our world revolves around entertainers as "celebrity." Whether it's actors or athletes, these are the people most popular and most celebrated in society now. It's quite an interesting social dynamic.
If we ever want to create niche celebrities @scaredycatguide kindly volunteers for "finance star." Website and FB page are awaiting traffic ;-)
I agree that is an interesting thing, but they usually have something to promote. A song, show, etc. We could promote our best chess players, but likely would have less success.