People just take the absolute amount of money and think about all other things could be done with this amount of money. While this is a sane reaction, there are many other area where the same amount of money could be extract (while always cut down education and health?).
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I think there is not enough communication with the public. Paradoxically when advertising that CERN has found the Higgs Boson, the average Joe cannot directly see why there is value in that discovery, but when you advertise that CERN has developed the World Wide Web and gifted it to humanity BECAUSE it was working on particle physics, the average Joe can understand the value of working on particle physics and hopefully he will support the development of scientific projects in the future.
When putting things into prospective, CERN costs are nothing compared to the priceless innovations coming out of it (and you know that better than me for sure).
I am totally agreeing. There is actually some communication, but it deserves some effort to the average Joe to get it. This is maybe where things are blocked :)