No offense.
I think Steemit would benefit if more people in my demographic joined. People who are "old" often are looking for an interesting hobby--profit (value of Steem) won't affect their willingness to participate. I think the only hurdle is convincing older people that crypto is not a dark scheme that will swallow up their life savings.
More recruiting/marketing should be done in the older demographic. Forget about the getting rich pitch...just let people know they can have fun, learn, and grow.
Anyway, that's what I think. The golden years could be a golden opportunity for Steem.