Write from the heart, but cite from the head.
Don't let the facts get in the way of the flow of the argument. Ground the argument in facts, but do not make the writing unapproachable or unattractive to read. It should be easily understood and very digestible by those with basic reading skills.
I'm not saying make up nonsense and nonfacts, I'm just saying that there is already a clear abundance of material that reads like stuff out of poorly written textbooks, so why should we be emulating what's been shown to not work as far as engagement of normies goes?
I really like this!
Thank you for your input. Cheers!