The problem with GMOs, or better, the public perception of GMOs is, that the debate about them is highly dominated by "green" NGOs. Their most efficent tool is fear. Humans act not rational most of the time, they don't fact-check everything they hear or read. It simply doesn't matter, how many studies prove, that GMOs are harmless and can, indeed, help people and solve many problems. I doubt there is any way for GMOs and their supporters to win the media war :/
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That's very true. A lot of anti-GMO messaging focuses on fear by distorting facts.