It worth a upvote (though my upvote carry no rewards).
By the way, why in this earth the researchers had the idea to do research on such topics!!
Considering normal human behavior, it is not unusual phenomena. Personally, if get some give from someone, I can't take rest unless I can return some favor. Interestingly, I am a doctor by profession and after finishing my MBBS, I am listening this issue. Obviously, I have seen some doctors or teachers who are using MR (medical representative) of various pharmaceutical company shamelessly. And giving return the company in the form of prescription without considering the effectiveness of drugs of those company.
I, personally, when am visited by company representative, when they are asking if I need any special favor or "things", I simply turn them down. I know a good number of doctors who also do the same. But different types of doctor also present in our community.
I appreciate every upvote, especially when they come along with a thoughtful comment like yours here. Rewards are what ever, chatting with people is more fun anyway.
Because some people (physicians) won't believe they are susceptible to the biases with out data to back it up.
Yup.
I am sure most doctors have a strong moral code and do that, however others just don't see the issue. Research like this just might convince them. Or perhaps it will convince the general public to get mad enough to try to institute policies making sure this isn't allowed.
Some Pharma companies are always going to try to sweeten the deal for doctors with regards to their drugs, making this as difficult as possible will result in more consistent care for people over all IMO.
All Pharmaceutical company have strategy. They target the doctor just after getting their graduation. I can remember, in early 2012, while was doing my internship with other friends, we were invited in various events where there were general gift packs, restaurants where buffet were arranged with delicious food item, fantasy park to enjoy different rides etc. Personal gift was also different from company to company starting from pens engraving company name to more costly gift.
Those gift also varies according to the position of the doctor. Those who have more option to right medicine , those were given more valuable gift. Shockingly, some of our senior were so sold to those company that they used cut prescribed drug from juniors prescription and replaced it with his/her favorite company's drugs. Professors levels doctors were offered to visit outside country where company used to bear all the expenses.
That is really messed up IMO