Con artist is precisely the term, yes. I think the media, in the UK at least, got their figures burnt for this event. Reporting has got a lot better since. Our role out of the HPV vaccine has been a huge success here, that would almost certainly not have been the case if the media had gone for the hyperbolic reporting of rumours again.
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Great to hear that the media has changed its ways a bit. Also in New Zealand there has been some coverage about how the anti-VAXers increase the overall incidence of the disease.