The presented numbers fit my personal impression very well, that most of our readers are other science enthusiasts, and only the occasional "normalo".
That doesn't mean our blogging useless, though. I learned a lot by reading other STEM blogs - especially from fields I wasn't too much involved with before, e.g. geology or psychology, and others have learned stuff from my blog aswell. This mutual gaining of knowledge - even if it happens mostly in the science bubble - is worth something.
And then there is also the necessity to supply arguments against lunatic science deniers, who would own the internet unchallenged wouldn't it be for us.
This is all true, but the goal should be to reach more people. How better to combat anti science movements then with a better informed every day person.
yes, of course. I also do think that a direct confrontation with anti-science movements is one possibility to reach more people. E.g. when scientific response posts are written and then linked to the the comment sections below anti-science posts.
Such responses never convince the hardcore science denialists, but serve as a counteropinion for those who are still insecure on their position, and in search for the "truth" behind conspiracies.
We could even think about systematically upvoting such comments to make them trending and to appear right on top of all the circle-jerking crap.