I just try to find the medication they can afford. Sometimes these companies (often to promote their product) will have samples. For an asthmatic who is being denied mediacation after medication from an insurance company, sometimes those samples could literally be a life changer until they qualify for something else. If the studies are sound for a companies drug then I may be more inclined to read the literature on that drug. That could bring bias. However, at the end of the day my main goal is to have a patient be compliant with a medical plan, not a specific drug if multiple options are available. Generic is fine with me for a majority of drugs.
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These are the innocent examples, free samples and such aren't the issue. Its with pharmaceutical reps taking doctors out for dinner to promote a drug that introduces real bias, or giving them merchandise (mugs, water bottles).
If there is insufficient data to support the drug then yeah you shouldn't bother with it. I can't speak to what all companies do, but where I am at now (and we are small) we really strive to understand as much about how a compound works before even thinking of moving forward into a clinical trial. So when something does get submitted for approval, there is a strong set of publications which go along with it.