Thank you for the timely reminder @drakos. Sometimes it does feel tempting too just churn out a post for the sake of churning.
I like how you summarized it:
- Write something you are passionate about. If you write with passion, the reader can tell. They can feel it.
- Keep the reader in mind. Churn out something that is useful to the reader. With passion, you will attract an audience.
- Mix it up. The number one reason why people go onto social media is to cure boredom. So write with interest and gusto. Be creative!