Steemit inc is a privately held company. You might think these are users with a ton of coin but you are mistaken. These decisions are being made by Stinc. You can make as many photo copies of Steemit as you want, but the currency is still STEEM. When people buy Steem with Bitcoin/ETH that Bitcoin/ETH gets transferred to STINC in exchange for Steem.
Bernie is STINC, and Justine is as well.