Bad ass deal on that car (it is beautiful btw!) 10k off! not a bad tactic! I did something similar my last car that purchased. I traded in an old 2012 GTI and told dealerships that I was offered X for my car (it wasn't true) and that other dealerships offered me X for a new car which was the same model (this also wasn't true) but sure enough, they came back and made it happen!
They ALWAYS want to sell you the car more than you want to buy it!
That last punchline in your comment is so true, should have written it in my blog
ahah next time!