It's all about the quick buck now. I doubt many of you remember going to the theater and watching 3D movies with the glasses, one of the movies I enjoyed during the 70's-80's time frame was called Parasite. The bug jumping out the screen at you, yeah it was not that great of a movie, but they took a chance on a novel concept, we need a return to the novel concepts if hollywood is going to break out of the "Tried and Tested" model of Movie making.
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Definitely, @bashadow! But sadly I don't see that happened. They've mapped out a few well-known franchises for the next century! That's insane, right? So any originality left will possibly be coming from small, indie production houses that will hardly be able to get a looking in against the behemoth that is Hollywood.