I worry about that too. I think preserving and understanding the natural environment will get less and less attention as the younger generations take over. Saying you're an environmentalist and truly understanding the importance of Earth's ecosystem are two different things. This will make it much easier for corporations to deceive the general public when it comes to the environment.
Crazy to think our generation is approaching 60! It's so tough for nature to compete with the dopamine hits from our digital devices but I'm glad to hear your son is making an effort. I just recently watched an interview with Casey Neistat where he talks about the struggles he and his wife have with raising their tech-addicted kids. I can't even imagine. Video games were so primitive in the 1980's that we'd never spend more than an hour at a time playing our Atari 2600.