My restaurant closed down, lost 300,000, what should I do?

The past two years, it is estimated that the restaurant store, the most difficult business to do, just caught up with me!

In March 2016, I took out my savings of more than 300,000 yuan in Shenzhen for many years and opened the second store of life in Taiwan's Xixiang, Baoan, Shenzhen.

（Shop real shot）

Store decoration due to a brand new, took 1 month time, March 8 officially open, the beginning business is very good, after all, new stores, decoration and dishes in all aspects are completely different from their neighbors, in itself is catering "Keban" background, natural There are a few small brushes.

The time was up in June and the business was obviously bad because the first floor of the opposite office opened a home-made fast food restaurant. Their slogan was: 5 yuan full, 7 yuan eat! Ha ha ha!

Then take-away orders in the store also significantly reduced, and later discovered that the surrounding several buildings all called take-away: the peak of every day lunch, "the US regiment" "hungry" "Baidu" 3 take-away platform riders rushed, Lifts are often packed!

Even more incredible is the discovery of takeaway so called cheap: a few kilometers away to the hands of only 12 or so! More than 16 yuan are very few!

7, August is more difficult, because next door vacation high school, opposite the optional fast food price war, takeaway is a small workshop price war, sold less than a dozen fast food every day; So, kill all day to work to steal the phone, often To work late chef, his own kitchen, a monthly savings of 6,000 yuan.

After the school starts in the second half of the year, the weather turns cooler and the business is better. However, when the New Year is over, the situation is not optimistic: the monthly rent + hydropower management fee is about 13,000. In fact, so the cost of natural high, anyway, is to work to the landlord.

New Year did not return home, but to stay in Shenzhen shop, New Year's Eve is still doing takeout! Because the landlord never agreed to remit a penny rent store, the pressure is too great.

After the Spring Festival in 2017, business has not improved, the point of cheap takeaway has become a general trend, next few stores can not hold on, but also still knock.

In June, the business in the store was completely unable to continue. It told the landlord several times about the operation of the business and hoped to reduce the rent to reduce the pressure but failed to do so.

（Store shot）

A heavy rain of the morning, we reluctantly abandoned the "huge sums of money", the family struggled for a year and three months of the shop! Just take away some simple things when you go, all the other equipment, left intact to the new owners.

Now things over the past six months, my parents have long been placed in their home well, we have been in Shenzhen to take a takeaway rider to send "hungry Mody" takeaway, often think of the process and the outcome of this venture, my heart feel uncomfortable know!

I often concluded that the shop failed, the first major factor is nothing more than the current environment is not good, is not conducive to shop, especially the store!

The store is taken out of small workshops to make it! The same piece of braised pork rice, we sell 16, stuff really authentic; Takeaway platform selling other people to sell 12,8! They use braised pork with instant frozen rice! Shelf life of 12 months!

The second factor is the rent, that some shop owners eat is not spit the bones of the "week" is not excessive! Of course, the contract is your business voluntarily signed! Loss of the live! Can not blame others.

Today's fast-food industry businesses so profusely, close down every day around, at the same time every day, "then Panxia", the price war is everyone bored competition means that the industry has been destroyed ecology, there is no vicious circle no way to persuade the entrepreneurial colleagues eager: Market risk, investment should be cautious!