Sometimes we do seem to forget "the reason for the season" as it gets drowned out by rampant commercialism.
This time of the year, I periodically will buy a "suspended" coffee, when I get my own... that way, it will typically end up in the hands of one of our homeless or needy community members.
That's a great idea! I remember the "suspended coffee" Facebook page years ago. They were one of the first I remember who were promoting this concept.