Why not curate the curators instead? The only way to speak into everyone's minds is not to have one specific information curated, but many to speak into the minds of the masses. Not everybody speaks the same language anyway, and not everybody thinks the same at all, even when faced with the same content.
I can not agree more, different people with different kind of opinions in the same situations.
So it was more profitable to use her coins to curate the curators.