Thanks @justinmullet. So, I try to keep it as simple as I can. Basically I shoot in RAW then add the Fujifilm Classic Chrome profile in Lightroom. I then do a few adjustments from there. For this one I actually used a S-Kodak Ektar film simulation and tweaked afterwards.
That may sound like a lot, but actually it's very quick. I never want to spend too much time in Lightroom, I'd rather spend it shooting.
Is that profile something that's built in or packaged with the Fuji cameras?
Classic Chrome is a Fuji Film simulation and should be available on most, if not all of the range when you shoot JPEG. However, when you shoot in RAW it doesn't embed the profile in the shot, but it does allow you to add it in post.
The Kodak settings are from VSCO Film Packs. I like to use them as a starting point if i'm not 100% happy with the Classic Chrome simulation, although i'm really digging this Kodak look at the moment so I'm going all in for the time being.
Ahh that makes sense. Thanks for clarifying.