Here's a crazy example that I heard about because I just bought the good ole regular standard edition of the Coleman minibike at Wal-mart for $400. Literally slap a few stickers on it and change the design on the box it ships in and they want $3,500!!! WTF!!! I get it, I'm all about capitalism but who would spend that much? You spent $3,000 for stickers!!!
$400
or $3,500
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So true, you just pay for a brand, that is absurd.