I think the why is the most important key because once you understand what is really important you can fine tune your direction. Its why many driven people accomplish goals but are left with a feeling of emptiness.
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True, there are some people that pursue a goal just because they think that is what is what people should be going for. Once they reach that achievement, they become 'rudderless' and distraught.
Achievement without deep personal meaning will lead to a lack of fulfillment once you hit your goal.