Hi @sumatranate - feels as though you wrote this for me!
In spite of having not struck the right note for grabbing the attention of all my followers yet, I am still confident that applying your advice will deliver results in the end. My little project, which has potential to grow as big as awareness of its plusses can get, is of such a design that it can contribute to the quality of life of every single participant and can in fact be a life-changer for many.
It is simply a marketing facility, but with some distinguishing features - and that is where some of my most difficult hurdles lie, as these features are as out-of-the-box as they are distinguishing and in ways that may have conventionally oriented economists shrug in disbelief and walk on.
The greatest problem though is visibility...the hard work of changing from a lone man band competing for an audience against a symphony of established themes to at least a chamber orchestra of cooperating team members!