Businesses you have invested a lot of time and effort in can be hard to let go of. I tend to err on the side of "holding on too long," rather than the opposite.
Drop shipping businesses can be hard because there are so many people trying to do something similar, so the profit margins are often small, and it takes a long time to get truly established.
I really had no expectations of Steemit when I came here... pretty much every bit I get here I consider a "bonus," compared to Facebook or keeping my own external blogs.