Threadcast
https://inleo.io/threads/view/khaleelkazi/re-leothreads-i7ew9scy
Link to recording:
https://x.com/i/spaces/1MnGnDgVDkXxO
Speakers
DISCLAIMER: The following has been generated by AI (Claude-3.5) based on the publicly available recording of the livestream. Because the content is AI generated it may contain errors, so please keep that in mind when reading. Feel free to suggest corrections and/or add additional information/improvements in the comments. Read more: Introduction post for the AI Summaries project
Driving Growth Through Meme Communities
In this episode, the hosts discussed InLeo's recent strategy of collaborating with meme communities, particularly those on the Solana and Ethereum blockchains. The goal is to leverage the energy and engagement of these communities to drive growth and onboard new users to the InLeo platform.
Meme Communities Bring Valuable Engagement
The hosts noted that meme communities tend to have a very active and engaged user base, often dominating the audience in spaces like the recent Chain Chatter episode. This level of community involvement and focus on growth is something the InLeo team wants to emulate.
"They are extremely focused on growing their community and growing the platform that they have. Everybody involved in the meme coin community...is really focused on growing the community. They just want to get more users. They want more eyes on their token."
The hosts contrasted this with the "Hive culture" that InLeo has evolved from, where there is often an expectation of immediate rewards for participation. In contrast, meme community members are driven by an "ownership mindset" - they want the project to succeed because they already hold the token.
Onboarding Meme Communities to InLeo
The InLeo team has been actively reaching out to meme communities and inviting them to collaborate. This involves having the communities' founders on the Chain Chatter podcast, educating them about InLeo's features, and then offering to have the InLeo treasury purchase a significant position in their token.
In exchange, the meme communities agree to actively onboard their users to the InLeo platform - posting content, using referral codes, and generally driving engagement. The hosts see this as a mutually beneficial arrangement, as it exposes InLeo to new audiences while also providing the meme communities with a way to monetize their engaged user base.
Shifting Away from Constant Rewards
A key part of this strategy is moving away from the constant small rewards and incentives that have become common on platforms like Hive. The hosts want to encourage an "ownership mindset" where users are active and engaged because they believe in the project, not because they are chasing immediate payouts.
"We're going to start cutting back on like the liquid rewards that are paid out for doing things like I just don't think we need to have all these mini rewards all the time...I think we should just like cut back on all of that and have, you know, less frequent, but bigger rewards for bigger at like bigger ticket actions."
The goal is to foster a more self-sustaining community where users take initiative to grow the platform, rather than waiting for the team to direct them. This shift in mindset is seen as crucial for long-term, organic growth.
Conclusion
Overall, the InLeo team is very excited about the potential of collaborating with meme communities. They believe these high-energy, community-focused projects can help drive significant growth and engagement on the InLeo platform. By shifting away from constant small rewards and instead cultivating an ownership mindset, the hosts hope to build a more sustainable and self-driven community.
Posted Using InLeo Alpha
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