Interesting article. I think you are making some good points.
A big difference between Steem and Synereo: Steem is paying for posting quality content. Synereo is paying to read articles. Here on Steem authors have to spend time and effort in good content. On Synereo companies can write advertorials and pay users to read them. Can we expect a lot of high ranking commercial, low quality articles on Synereo?
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I think it's a little more complex than that. This is how Synereo works as I understand it:
I'm a content creator, and I publish an article on Synereo. I put 100 AMPs on it, and that means it will come up on more people's feeds. You see it, and receive 1 AMP for reading it, paying you for your attention. You decide that you like the article so much, you put 10 AMPs back on it, propelling it further so more people can see it, but I also get a percentage of the AMPs you put on it.
Yes, you can pay people to read things, but it's going to be more cost effective if you create things that people want to read and share, as opposed to dumping a bunch of money on something that nobody wants to see anyway.
How do they know you are actually reading anything and not having a bot that does the "reading" for you?
You can quiz with a magic word or phrase or "human computation" proof. There are ways to determine if a human read an article. For teaching and tutorials Synereo makes plenty of sense.