It is hardly a surprise anymore when another newspaper announces that they will no longer exist in print format. Instead these newspapers are heading online and not a whole lot of people seem to be upset about it. One of the biggest reasons for the new trend is related to advertising.
Over the last three years, the amount of money spent on advertisements that are displayed in print publications has dropped significantly. Back in 2005, the industry reported earnings of close to $60 billion for print advertisements. Today, that figure has fallen to around $25.4 billion.
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