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Yes they certainly have gotten creative haven't they?
I had to search back for the Beer Saturday post where I reviewed this one.
It is one of the long running IPAs and I discovered it was named after Jumbo the Elephant (Barnum and Baileys old school circus) https://steemit.com/beersaturday/@zekepickleman/zeke-s-sweet-sweet-hops-beer-tokens-and-old-favourites