I don't understand. Is it the amount of followers you have? Is it being followed by popular bloggers? What is the algorithm they use? Do they have a whitepaper?
Sorry if I ask a lot of questions but the whole thing confuses me as it's not explained how it works.
You can find more information here:
https://steemit.com/steemdev/@cryptoctopus/user-authority-a-better-reputation-system-with-interesting-applications
Sorry, the project is in a very early beta stage :).
I’m also unsure, though in whatever case, IMO, spamming users about it isn’t the most professional way to go about promoting it...